Basic Website Audit Checklist For SEO

Before starting your website SEO (Search engine Optimization) campaign, it must run one time audit of your website. The website audit will help you detect and correct the existing issues of your website that could interfere with your domain authority.

For example: Any website broken links or architecture or improperly structured navigation could compromise website search engine visibility before you even begin. Running a website audit will defiantly help to identify the problems or errors that will help to initiate your SEO campaign

Basic Website Audit Checklist For SEO

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This website SEO audit checklist will identify the major website elements that affect website search visibility and help you correct it.

Ensuring Accessibility and Search Index Existence: The First and major step is to check whether your website can be easily accessible to both search engine crawler and individual users. If they can’t then you won’t rank on search engine and you won’t get any organic search traffic.

  1. Check your robots.txt file. Present in your website directory and source code. Robots.txt file help you manage the search engine bot/crawler. Make sure it is configured properly.
  2. Check for any robots Meta tags. These Meta tags inform search engine crawlers whether they are allowed to index and follow a specific page and links, if you see a “noindex” tag associated with the Meta name “robots,” you are essentially blocking that page from index
  3. Check for 404s and broken links. First, log into Google Webmaster Tools. Here, select “Crawl” and then “Crawl Errors.” This will help to generate a list of all site errors such as server errors, soft 404 error and not found (broken link) that the Google bots identified on your website, which you can then fix with 301 redirects or proper structuring.IMM
  4. Check your XML sitemap. The XML sitemap on your website is providing the website map or list of URLs to search engine bots. It need to follow the right XML sitemap guideline and then submitted to your Webmaster Tools Account.SEO on-page audit checklist-2
  5. Compare your XML sitemap to your Site Crawl: Are there any pages that present in one and not the other? Always double check these URLS for consistency
  6. Eliminate Flash and JavaScript: Try to avoid the use of flash and Java script feature. Most of the search engine finds it difficult to read and index flash and Java script feature and most of the time it’s incompatible with mobile devices.

Improving Onsite Authority Factors

Following are minor but important factors that influence whether Google sees your site as authoritative or non authoritative.

  1. Evaluate your site navigation: Ask the following questions to yourself :
    • Is your site easy to navigate?
    • How easy is it for a website visitors to find what they are looking for?
    • Is your website categorized with broad categories, subcategories, and individual pages?
    • How many clicks you require get to any page on your site? (lower the better)
  2. Measure your website speed. Check the page load time for your webpages. Two second is considered as an ideal time for webpage load. Use the site speed checker tool such as Google PageSpeed Tools and Pingdom to check how fast your website load (faster is better). You can improve the page load time by fixing server site issues, hosting issues, reducing image sizes, removing unused plugins, avoiding commented code and by using external CSS and JavaScript’s functionality.
  3. Ensure your site is secure: Though it’s only going to give you a slight ranking boost, it is worth upgrading your website to SSL encryption.
  4. Fix The Website URLs: The URL structure of your website short and easy to read with words instead of numbers. It’s good to have keywords in your URL, but avoid excess use of keywords if possible.
  5. Check for broken links: Check all the internal links and navigation to identify the broken link within your site.
  6. Avoid bad redirects: Always avoid the 302, 307, and JavaScript redirects that won’t give any value to the new page. Always use 301 permanent redirects.
  7. Test for compatibility: Check your website compatibility with all the major browsers and its version. Also check the mobile compatibility because as per the latest Google algorithms, mobile compatibility plays the important role for website ranking you can check it through Webmaster Tools or you can manually review it by experimenting on multiple devices and browsers.
  8. Set up Analytics tools: Make sure that the analytic tools (Google analytic, Omniture-Site catalyst, web trends and other analytic tool) script is installed properly and that you’re pulling information for every page.

Improving Content Factors

Finally, Make sure that the below On-page parameters are executed properly.

  1. Reviews Meta tags: The title and description of your webpage should be unique and meaningful. It should include relevant keywords of your product/business of your company. The title and description should also be catchy that help to improve click-through rates. You can test for improper titles and descriptions by heading to Webmaster Tools under Search Appearance and HTML Improvements.SEO on-page audit checklist-3
  2. Ensure content available on every page: It’s compulsory to have at least a paragraph or two of unique, indexable content that defines your page.
  3. Review multimedia content: Use the relevant multimedia content such as images, videos and infographics on your webpage. All images should have ALT tags or Meta information that presents them to Google properly.
  4. Check your content for quality: Now a days content is king, so do not underestimate quality of content. Search engine always gives priority to unique content. Always check whether your content valuable, easy to read, and free of spelling and grammatical errors. Any violations here could compromise your site’s authority.

This checklist will give you the right direction when you’re starting or rebooting an SEO  campaign for your business website. Remember website audit is a one-time process while SEO requires months of ongoing commitment to be successful.

Rectifying the above errors won’t gives you instant search engine ranking, but it will make it easier for you to rank on search engine once you implement the long term SEO strategy of backlinking, content marketing, and social activity; the three pillars of SEO.

21 Best FREE SEO Tools for On-Page Optimization

Google’s official position on webmaster best practices really hasn’t changed much over the years. What has changed is the search engine’s ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.
Google’s Matt Cutts has remarked that no one should be surprised when a website that hasn’t followed the guidelines is penalized. What Cutts overlooks or chooses to ignore is something that I have dubbed the “Google Paradox”. I suspect the Google paradox is the root cause for one black hat forum member expressing his desire to “punch Matt Cutts in the face” (per Cutts’ Pubcon 2013 keynote).
In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal.

Keyword Research

Developing the right list of keywords remains a staple of SEO, even in 2013. Because the keyword selection has such a profound impact on the overall performance of a website, the keyword selection process shouldn’t rely on a single tool.

1. Wordstream

The Wordstream Free Keyword Tool offers thousands of keyword ideas from a huge database of more than a trillion unique searches. This tool outperforms some of the paid alternatives in the market.


2. Keyword Eye Basic

Keyword Eye
Keyword Eye Basic is a visual keyword suggestion tool, that works particularly well for brainstorming sessions.


3. YouTube Keyword Tool

YouTube Keyword Tool
Julie Joyce recently described in detail just how great the YouTube Keyword Tool is for keyword research for all kinds of content, not just video.


4. Übersuggest

Übersuggest utilizes the “Suggest” data from Google and others. A terrific tool for developing long-tail phrases.


Content Tools

Everyone knows by now that Panda ushered in a new era for content quality. No longer will cheap, spun, or duplicate content frequently find its way to the top of the SERPs. These tools will help you with your content development


5. Anchor Text Over Optimization Tool

Anchor Text Over-Optimization Tool
The Anchor Text Over Optimization Tool outputs anchor text diversity. Words or phrases that are potentially over-optimized are highlighted for manual review.

6. Convert Word Documents to Clean HTML

Convert Word Documents to Clean HTML
Convert Word Documents to Clean HTML is a free converter tool for documents created in Microsoft Word, Writer, and other word processing software.


7. Copyscape

Copyscape is a free plagiarism checker. The software lets you enter a URL to detect duplicate content and to verify that your content is original.


Technical Tools

Don’t let the title scare you away. These are technical tools designed to be used by the non-technical among us.


8. Xenu’s Link Sleuth

Xenu Link Sleuth
Xenu’s Link Sleuth is a PC based spidering software that checks websites for broken links. It performs validation of text links, frames, images, local image maps, and backgrounds.


9. Robots.txt Generator

Robots txt Generator
Robots.txt Generator is a freeware utility that makes the creation of robots.txt files a breeze.


10. Robots.txt Checker

Robots.txt Checker
Robots.txt Checker is a “validator” that will analyze the syntax of a robots.txt file to verify the format is valid.


11. URI Valet

URI Valet
Use the URI Valet Header Checker to view total number of objects (http requests), time to download, object details, document internal links, and external links along with verifying server headers for each.


12. Title and Description Optimization Tool

Title and description optimization tool
This title and description optimization tool gives insight as to what the top ranking competitors are using for titles and descriptions. The best competitor intelligence tool of its type.


13. Image SEO Tool

Image SEO Tool
With Image SEO Tool, simply input a URL and this tool checks image name, alt attribute, and dimensions. Alerts are given if a potential problem is discovered.


14. Schema Creator

Schema Creator
The Schema Creator tool is the easiest way to get started creating HTML with microdata.


15. Google Snippet Preview

Google Snippet Preview
The snippet that appears in Google Search is usually taken from these meta tags. The Google Snippet Preview tool helps visualize and optimize what is displayed to searchers.
Google Snippets Preview Tool


16. Structured Data Testing Tool

Structured Data Testing Tool
The Structured Data Testing Tool verifies or any other structured data type markup.


17. XML Sitemap Generators

XML Sitemap Generators create “web-type” XML sitemap and URL-list files (some may also support other formats).


18. XML Sitemap Inspector

XML Sitemap Inspector
XML Sitemap Inspector validates your sitemap (XML or gunzip), repairs errors, and pings all search engines.


19. Pingdom Website Speed Tool

Pingdom Website Speed Test
Pingdom’s Website Speed Tool tests the load time of a page, analyzes it, and finds bottlenecks.


20. Fiddler

Fiddler is a web debugging tool which logs all HTTP(S) traffic between your computer and the Internet.


21. Microsoft Free SEO Toolkit

Free SEO Toolkit
Now that you have run each of these tools over your website, it’s time to run a full blown SEO audit, complete with detailed reports. Fortunately, Microsoft has created a Free SEO Toolkit which does just that.
What are some of your favorite tools for on page optimization?


Google’s Hummingbird update explained – what should it mean for your SEO?

Google’s Hummingbird update explained – what should it mean for your SEO?
Last week Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don’t get down into panic and plan your SEO strategy wisely, we’ve put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.

So, what do we know about Hummingbird?

Though announced on September 26 only, Hummingbird was in fact released a month before that and is said to affect 90% of search queries.
Unlike Penguin and Panda, Hummingbird is not a penalty-based update (aimed at cleaning the SERPs from low-quality content), but a change in the way Google reacts to different types of queries, which lets the search engine now get the actual meaning behind a query, rather than the separate terms in it.

Besides, the algorithm is called to better deal with conversational queries, considering the growing number of mobile search users and voice searchers.

So Hummingbird is all about Google being able to catch users’ actual search intent and find the content that matches this intent the best.
But what does this mean for Internet marketers and SEO? Well, it means a few things become increasingly more important, and first of all – the content on your site. The name of the game is relevance and your content needs to be deep and rich, rather than just fluff stuffed with keywords.
Now to get a better idea of how to adapt your digital marketing strategy to that change, you need to understand which mechanisms Google probably uses to achieve the relevance goal and what each of them means for your site. 
1. Adapt your keyword strategy for conversational queries
What’s happening?  
The first challenge Google has to deal with today is the growing number of conversational phrases people use to search the Web. Quite likely (and that is especially true for mobile voice search users), these queries will be of a longer, question-like type – “how to…?”, “where is the nearest…?”, “where can I get…?”, etc.
Interpreting these longer phrases, Google can no longer rely on the keywords only and provide different results for each of them. But rather bring numerous conversational requests to a shorter “general term”, based on the type of searchers’ intent:


1. The user wanders “How old is Miley Cyrus?”, so…
2. The user wants general information about Miley Cyrus, so…
3. The users will find that info in Miley Cyrus biography


1. The user looks for “What is the official website of waec”, so…
2. The user wants to get to WAEC website, so…
3. The user needs results for WAECDIRECT, WAEC and West African Examinations Council


1. The user looks for “Where is the nearest Starbucks”, so…
2. The user wants to locate and visit the nearest Starbucks, so…
3. The users will find it using Starbucks locator

What should you do?

Try determining all conversational phrases people are likely to use when searching for your services, and classify them into informational, navigational and transactional.
Make sure your content covers each of the 3 types:
  • To cover informational queries, create educational, wikipedia-type content.
  • Navigational queries are your brand name, your product name, the name of your site, etc. What often helps you rank higher for your brand keywords are brand and website name mentions on thematically relevant resources.
  • For transactional queries, use appropriate keywords in your content, for example “hire Jason C. – a web designer from Sydney”

When possible, target conversational phrases just as they are. For all the rest of conversational terms, use their shorter equivalents.

2. Leverage synonyms and co-occurring terms
What’s happening? 
Another step towards relevant search results is determining what a page is about using not only individual keywords, but their synonyms and co-occurring terms.
Practically this means that Google shows search results not only for the exact phrase the user typed in, but for other theme-related terms.
For a theme-relevant website, this results in extra exposure opportunities: it’s likely to get to Google’s top not only for your targeted keywords, but for lots of their synonyms.
On the contrary, the page cut for a separate keyword (without keeping in mind its co- occurring terms and synonyms) is likely to be replaced with a page form theme-relevant site.

What should you do?

 Expand your keyword research, focusing on synonyms and co-occurring terms to diversify your content:
  • To see which search terms Google considers synonymous, pay attention to related keywords, acronyms or spelling variants of your keywords highlighted in search results:
  • Expand your synonyms list with the keywords that already bring traffic to your website (check your site’s Google Webmaster Tools and Google Analytics).
  • Tap into Google Suggest for relevant keywords ideas:
Tip: If you’re using SEO PowerSuite, you can get lots of synonymic keyword ideas using Rank Tracker with its 18 keyword methods of keyword research.
3. Strive for co-citation
What’s happening?  
Another way for Google to identify what your website or your business deals with is co-citation.
In a simple language, this mechanism means that each time your brand (or a link to your site) is mentioned alongside with your competitors or similar web resources, this serves as a hint to Google that your firm and those other companies are related.
And if the competitors are already authoritative in your business niche, your site for Google now also seems a weighty niche representative.
Ex. If your website (1) is mentioned on websites A, B and C together with your competitors (2, 3 and 4), for Google the 4 websites become associated (see the scheme):

What should you do?

 Identify your top competitors (the leading niche representatives trusted by Google) and make sure your brand gets mentioned alongside with them:
  • Perform a Google search for “Top 10 [the generic term for your biz]…”, “Best [the generic term for your product] of 2013″, etc. If your business isn’t there, reach out to the publisher and ask them to put you on the list.
  • Search for other competing brands ranking high for your keywords, to find more citation opportunities.
  • Reverse-engineer competitors’ backlink profiles to see which niche resources they have links from.
4. Re-consider your anchor texts
What’s happening? 
 Even though using “commercial” anchor texts in links is one of the biggest SEO no-no’s these days, Google still relies on backlink anchor texts to better understand the theme of a site.
The perfect proof for that is the famous example of Adobe.Com that (still!) ranks for “click here” solely due to the anchor texts in its links:

What should you do?

  • Do an inventory of your site’s internal links and see if you can better optimize the anchor texts for semantically relevant keywords.

  • Check your site’s external links’ anchors to make sure they are relevant enough or revise your anchor text startegy.

  • Don’t forget to not only use keywords in the anchor texts themselves, but also surround the links with keywords and their synonyms.

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5. Pay more attention to Universal Search listings
What’s happening?  
One more thing to pay your attention to in the age of smarter Google is Universal search.
Quite likely that the new, relevancy-focused algorithm will make Google show more Universal search results to your target users.
Say, Google sees your intent – learning the best way to work out your chest. Quite obviously, the most informative result for you is a training video:

If you wonder where to buy pizza in Chicago, no doubt you need local pizzerias listings:

This means that now, even more than before, Universal Search gives you the opportunity to:
(A) Outrank competitors when cracking the “organic” top 10 seems improbable
(B) Drive more traffic to your site by using additional traffic channels

What should you do?

  • See what types of search results appear on Google for your main keywords

  • Make videos and optimize them for YouTube

6. Utilize structured data markup
What’s happening?  
To collect more info about your website, its theme and content, Google is likely to pay even more attention to the so-called structured data. That is a perfect way to get extra exposure in Google’s Knowledge graph, add more info to rich snippets, feature your articles authorship, get into the search results carousel and so on.

What should you do?

  • Make sure you use maximum number of structured data properties, that let Google know more about your site (use Google+ for Google authorship, get listed in Freebase to increase your chances of hopping on the Knowledge Graph, etc.)

Make sure your site is all set for Hummingbird!
Ok, it’s time to look at your website keeping Hummingbird in your mind – hope this guide helps you make a better sense of what the update is and how to keep your site matching Google’s new relevancy standards. 

Source :

List of 25 Best .Edu Forums (Free)

If you have been blogging for a few years, then you would surely be knowing the importance of backlinks, especially for ranking your blog high in search engines. Though there are a lot of ways to build backlinks which were extensively used by bloggers for a long time, recently Google stepped up the gas and decided to target blogs that were using unnatural link building methods, resulting in huge drop in traffic for most of the blogs.

However edu backlinks still work quite effectively in boosting SERP rankings as edu blogs enjoy an authority status on nearly every search engine, and if you targeting Google then it’s all the better. That being said, garnering edu backlinks is extremely hard as most of the edu blogs do not allow you to post comments with a backlink to your blog. However you can make use of the edu forms mentioned in this list to link back to your site and get some precious .edu backlinks.

Before you get excited, just a word of caution from my side – DONT SPAM! If you post low quality or clearly spam comments, they will most likely get deleted by the blog owners, so your effort will go to waste. It’s always better to read what the post is about and then base your comment on that.

List of 25 EDU Forums:

  • ttp://

If you would like to share some more .edu forums with our readers, please feel free to contact me.

Source : exceptionalblogger

10 Alternatives To Bookmarking

It looks like your (and my) personal search engine of interesting web pages is about to go away. Yahoo hasn’t formally confirmed, but all signs point to the impending demise of

What are we going to do with all of our bookmarks?

There are several alternatives available and, if you’re like me, you’re going to have to test some of them out until you find the one that best fits how you like to save bookmarks and later search for them. You’ll also want to export your existing bookmarks and, if possible, import them into the new service you choose. Instructions on that are below, but first, here’s a list of options for your bookmarking.

10 Alternatives

(in alphabetical order)
Blinklist: Blinklist has some of the same features that Delicious has, like quick bookmarking and sharing with others. Pages can be read offline, as well. But … there doesn’t appear to be a way to import bookmarks, so this is probably a non-starter for existing users.

Connotea: The site advertises itself as a service for “researchers, clinicians, and scientists.” And many of the features are specifically designed for academic users. But it acts in much the same way Delicious does: find a web page, add it to your “library,” add keywords for later retrieval, and so forth.

Diigo: Diigo lets you save web page bookmarks, files, images, and much more. It bills itself as a personal information management service. You can bookmark web pages via a Diigo toolbar and/or a bookmarklet in your web browser.

Evernote: Like Diigo, Evernote isn’t just for bookmarking web pages — but that’s one of the things you can do, and I know a few fellow search marketers who are already using Evernote instead of Delicious. You can save URLs or just text clippings from a web page.

Google Bookmarks: You may already be using this without even knowing it. If you’ve ever starred a search result on or starred a place in Google Maps/Places, it’s already been saved into Google Bookmarks. You can also add sites to Google Bookmarks via the Google Toolbar. In fact, here’s a list of the various ways to add pages to Google Bookmarks. And yes, it supports importing bookmarks. This bookmarking site even has a .us TLD like used to have. offers one-click saving, makes snapshots of web pages when you save them, offers tagging and full-text search. It does support importing bookmarks from other sites. There’s a limited free account option, but if you have more than 300 bookmarks, you’ll need to use one of the paid accounts.

Instapaper: If you’re a heavy user, this one’s probably not for you. Instapaper allows you to save web pages for reading at a later time, but creator Marco Ament warns that it’s not “optimized for keeping track of thousands of pages. This isn’t the right tool to collect, categorize, tag, filter, and search the contents of every web page you’ve ever found.” This is not a free service. It offers a basic service for about $7 (one-time fee) or an archival service for $25 a year. The archival service stores copies of your bookmarks and provides full-text searching. Conveniently, you can see a Pinboard vs. Delicious comparison to help you decide if this is the right service for you.

Zootool: Like some of the others above, Zootool isn’t just for URLs; you can save images, documents, and other web-based content. Saving is done via a bookmarklet and, unlike’s blue links, Zootool saves your content as thumbnails. It offers organizing tools like tagging, too.

How to Export Bookmarks

You’ll probably want/need to export your bookmarks in order to get the most out of any of the services above. I’ve mentioned cases where importing is or isn’t available, at least based on the sites’ help pages.

Fortunately, exporting Delicious bookmarks is easy:
1. Login to Delicious and go to your “Settings” page.
2. Under the “Bookmarks” heading, look for the “Export / Backup Bookmarks” link.


Delicious will save your bookmarks as an HTML file, and you have the option to include your existing tags and/or notes.

Your turn: If there are other alternatives that I’ve missed above, or if you have experience with any of the sites above (good or bad), let us know in the comments so that all readers can benefit.

Source : Searchengineland

Smart Tips for Successful Online Marketing

The internet is undoubtedly the most efficient tool for marketing your brand. With the constant changes in the scene, it’s important for an organization to update and understand techniques based on the current trends and act efficiently in accordance with the times. However, there are no fixed formats or strategies for marketing, as it purely revolves around new skills and techniques innovated each day, making it complex and diverse.

It is very important for a brand to communicate and create a valued environment for its customers. An obvious method that can benefit you is to, focus obsessively on their needs and resolving their queries and issues. In this article I have listed out a few tips which you could consider ideal for efficient online marketing: 
Using efficient SEO techniques:
SEO techniques can be very beneficial for any business today. As per a survey more than 85% of people use the search engine for looking up the internet based on their requirement. A properly implemented SEO drive can draw abundant traffic to your site, at a cheaper cost compared to the traditional promotion methods.
 With lack of high search engine rankings, your site will only get guests that find your web address through testimonials, recommendations and, other limited means.

Social networking has made a significant impact on the market today. Public social networking lifestyle is critical in this age of new technological innovation as people want as much information as they can get, right away! My suggestions would be to invest in a Facebook or MySpace web page devoted to your company, a Twitter account where supporters can see immediate information and a YouTube account which is a perfect foundation to show how-to tips or item examining video clips to potential or present clients.

Recently Facebook has just modified its fan web page agreement so that when creating a web page you can now decide on variety of tabs which will help you present your web page as a business. This is much better than the past technique as now you can see the level of visitors on your Facebook or MySpace web page and where said visitors came from etc.
Create a following:

Creating a following is about getting to know your clients so you can help them make buying choices and motivate them to propagate to the word to their friends and family. For some this will be the most difficult part of your technique because it’s so international, but you can make a following through promotion via e-mail and social press at low costs and pretty easily just by beginning a few interactions. Here are a few ways to develop up your contacts:

Collect e-mail addresses; deliver out e-mails to your list. Encourage your clients to your Facebook or myspace web page and actually post! So many companies have Facebook or myspace webpages and just do not know what to do with them.
This is your probability to really get to know your clients. Ask concerns, message new item concepts, publish images, variety competitions and discuss satisfied information.
Track your progress:
Once you have designed the facilities for your internet promotion, you need to publish your web page to all search engines. This gets your web page posted, but does not assure any position, so use monitoring resources to observe your visitors and success.
If you’re looking to forward to invest in an Online marketing strategy and are short on finances, you can opt for paydayloans.
About the Author:
This guest post was written by Erin, a tech writer from UK who is into Finance. Catch her @financeport.

What are the Poor Quality Links?

Poor quality link building, also known as black hat SEO, involves numerous forms of spamming and is designed to artificially inflate a website’s search engine rankings. White hate SEO, on the other hand, focuses on more relevant and authoritative link building by building relationships with clients.

What does poor quality link building involve?

  1. Spam forum posting
  2. Excessive keyword use (a common theme in the early days of SEO but now considered spam)
  3. Fake websites and profiles
  4. Excessive submissions to directories

These methods can sometimes give companies a ‘fast-track’ boost to the top of Google temporarily, however, they are very risky and unethical.  Certain SEO agencies use these methods to make a quick profit before moving on to apply their deceptive tactics to new customers.

The dangers of poor quality links – a company out of business

Below is a real example of how businesses can be plunged into ‘nowhere land’ because of poor link building practices.

The Children’s Furniture Company, a small UK business specializing in children’s bedroom furniture, recently plunged into ‘nowhere land’ after Google initiated its Penguin update in April 2012. Google now considered this website’s external links as ‘web-spam’, demoting the company out of Google’s directory and making it completely invisible in the online search engine.

This small family businesses invested in an SEO company to build external links to its website to help it achieve a higher ranking in Google. While the company did enjoy some early dominance in the search engine, it was simply too good to be true.

The Children’s Furniture Company ceased trading after it was unable to take off the original links from its website or afford to ‘reproduce’ its external links from scratch. The agency used unethical and dangerous SEO tactics designed to manipulate Google before the search engine later penalised the website’s SEO later on.

The real lesson to be learned in this disastrous situation is that excessive spam links, while being a quick and easy method to artificially increase a domain’s ranking, are not a natural or a sustainable way to maintain your online visibility.

What kind of link building should have been done in this situation?

First of all, it should be stressed that external link building takes a long time and requires far more effort than it did in the past (when black had SEO tactics were often tolerated) .

SEO agencies must create useful, informative links that link the customer and the business in a natural way. What this mean is that link building has to be more than a just commercial objective; it must build a sustainable, mutual relationship between two websites through shared interests. Blogging, for example, creates a platform for businesses to express their ideas and solutions, prompting the user to visit their website if they have a genuine interest or desire to explore the product or service.

Examples of some of the methods SEO agencies use for good link building

  1. Writing inspiring content – Building an excellent reputation for your brand requires great content.
  2. Compelling words, fascinating facts and invaluable information attract interest – attract traffic – attract potential customers Associate with the right people – linking with other experts in your field associates you with other reputable businesses.
  3. Monitoring and improvising – SEO agencies can keep track of your traffic and which sources generate the most valuable links to your website. They can assess which methods are most effective and which areas could be improved.
Good links build long term rewards

It is unfortunate that the agency delivering the SEO campaign for The Children’s Furniture Company deliberately refused to follow any of these methods. Responsible SEO agencies that take an ethical view of their services know the real value of good link building tactics and the costly price of useless spam.

Source : Phoenixrealm

Affiliate Marketing

Affiliate Marketing is to endorse some other company’s products and to make a commission in return (if a deal is made). It is also a pronounced way for functioning websites to increase their traffic and revenue.

As compared with Internet Marketing, Affiliate Marketing is more dedicated and works in the form of a bond between a marketer and a company. It is profitable to both of these only when a sale is made. It is also a great approach to earn handsome money online.

Ways to increase your Affiliate Marketing operations

  1. The foremost step is to use numerous methods to grow traffic to your blog or website. This generates more likelihood of sale for an item that you are promoting. Writing good reviews about the products that you plan to promote is an outstanding method to entice readers who require correct information on their selected products.
  2. Social networking websites can also aid in directing additional visitors to your blogs. This improved traffic can help in encouraging the sale of a product. A few of the visitors may in fact purchase a product by clicking the links of the organizations given at your website.
  3. To obtain more traffic, you must be creative with your website development. Except the layout and design, avoid too many ads on your site. An excess of ads may bother the visitors and generate a negative impression. Place images of the products that  are flawless in quality. Also, do not fail to insert your affiliate links on the images. Avoid inserting longer videos of the products because these videos can annoy the visitors particularly when the visitors have a slow web connection.
  4. It is also very significant to promote value products because the visitors will consider the commendations and will depend totally on the comments.

Affiliate Marketing – Easy Money?

Although Affiliate Marketing can be extremely lucrative, it is vital to know that it is not easy money. It depends on the following factors:

  • Increasing traffic (extraordinary traffic benefits greatly)
  • Finding applicable products
  • Finding worthy products
  • Building faith in your target group
  • Having a readership who is in a ‘purchasing mood’
  • Being competent to write a decent sales copy
There is also a certain risk associated with Affiliate Marketing. If you push too hard or promote products of a bad class, you can hurt your repute and brand.
It’s also worth noting that Affiliate Marketing cannot be done with all blogs. Some blogs are on issues where it is difficult to find products worth promotion. While, other blogs interest audiences who are not in a purchasing mood, and for other blogs, it just doesn’t go with the blogger’s style.

SEO Musts for Local Business

The Internet might be global in nature, but if your business is local, it makes no sense to concentrate on global reach, when your customers live in your city, or even in your neighborhood. For local businesses getting a global reach is a waste of resources. Instead, you should concentrate on the local community. You might be asking how you can do it, when the Web is global and Google doesn’t classify sites according to their location. Here is how you can go local with SEO:

1. Use your location in your keywords. 
The first trick is to use your location in your keywords. For example, if you are in London and you sell car insurance, your most important keyphrase should be “car insurance London” because this keyphrase contains your business and your location and will drive people who are looking for car insurance in London in particular.

2. Use your location in metatags 
Metatags matter for search engines and you shouldn’t miss to include your location, together with your other keywords in the metatags of the pages of your site. Of course, you must have your location in the keywords you use in the body text because otherwise it is a bit suspicious when your body text doesn’t have your location as a keyword but your tags are stuffed with it.

3. Use your location in your body text
Keywords in the body text count a lot and you can’t afford to skip them. If your web copy is optimized for “car insurance” only, this won’t help you rank well with “car insurance London”, so make sure that your location is part of your keywords.

4. Take advantage of Google Places and Yahoo Local 
Google Places and Yahoo Local are great places to submit to because they will include you in their listings for a particular location.

5. Create backlinks with your location as anchor text 
It could be a bit tricky to get organic backlinks with your location as anchor text because some keywords with location don’t sound very natural – for instance, “car insurance London” isn’t grammatically correct and you will hardly get an organic inline link with it but you can use it in the Name field to comment on blogs. If the blog is dofollow, you will still get a backlink with anchor text that helps for SEO.

6. Get included in local search engine 
Global search engines, such as Google, Bing, or Yahoo can bring you lots of traffic but depending on your location, local search engines might be the real golden mine. A local search engine could mean a search engine for the area (though it is not very likely to have regional search engines) or more likely for your country. For instance, Baidu is a great option, if you are selling on the Chinese market.

7. Get listed in local directories
In addition to local search engines, you need to try your luck with local directories, too. You might think that nobody reads directory listings but this isn’t exactly so. For instance, Yellow Pages are one of the first places where people look when searching for a local vendor for a particular product.

8. Run locally-targeted ad campaigns
One of the most efficient ways to drive targeted, local traffic to your site is with the help of locally-targeted ad campaigns. PPC ads and classifieds are the two options that work best – at least for most webmasters.

9. Do occasional checks of your keywords
Occasionally checking the current search volume of your keywords is a good idea because shifts in search volumes are quite typical. Needless to say, if people don’t search for “car insurance London” anymore because they have started using other search phrases and you continue to optimize for “car insurance London”, this is a waste of time and money. Also, keep an eye on the keywords your competitors use – this will give you clue which keywords work and which don’t.

10. Use social media
Social media can drive more traffic to a site than search engines and for local search this is also true. Facebook, Twitter, and the other social networking sites have a great sales potential because you can promote your business for free and reach exactly the people you need. Local groups on social sites are especially valuable because the participants there are mainly from the region you are interested in.

11. Ask for reviews and testimonials Client reviews and testimonials are a classical business instrument and these are like letters of recommendation for your business. However, as far as SEO is concerned, they could have another role. There are review sites, where you can publish such reviews and testimonials (or ask your clients to do it) and this will drive business to you. Some of these sites are Yelp and Merchant Circle but it is quite probable that there are regional or national review sites you can also post at.

12. Create separate pages for your different locations When you have business in several locations, this makes the task a bit more difficult because you can’t possibly optimize for all of them – you can’t have a keyphrase such as “car insurance London, Berlin, Paris, New York”. In this case the solution is to create separate pages for your different locations. If your locations span the globe, you can also create different sites on different, country-specific domains (i.e. for GB, .de for Germany, etc.) but this is only reasonable to do, if your business is truly multinational. Otherwise, just a separate page for each of your locations will do.

These simple tips how to optimize your site for local searches are a must, if you rely on the local market. Maybe you are already doing some of them and you know what works for you and what doesn’t. Anyway, if you haven’t tried them all, try them now and see if this will have a positive impact on your rankings (and your business) or not.

Source : Webconfs

Beginners SEO Guide


Everybody searches something on Google or a different search engine almost every day. Let’s say you go to Google and search for a particular word or a phrase. Google gives you a list of results and you open the first or may be the second result in the list. We barely go to the second page on Google result lists because the results on the first page are always reliable and informative. A website that appears on the first search result page has a good ranking and visibility for a specific keyword. There are various tools and methods through which one can improve one’s website’s visibility and ranking. The process of improving the visibility and ranking of a website in a Search engine is called as Search Engine Optimization (SEO). Depending on how frequently a website appears in the search results of a search engine, it receives more and more visitors from that particular search engine’s users.

SEO is basically an Internet marketing strategy that improves a website’s ranking and visibility through study of how a search engine works, what people search for, what terms and keywords are searched for and what the targeted audience’s preferred search engine is. There are numerous SEO tactics that involve editing a website’s content and HTML in order to amplify its relevance to a keyword or promoting and publicizing the site to increase the number of its backlinks.
White Hat and Black Hat SEO techniques

A website that follows the guidelines of the search engine, it has valuable and unique content and a good design follows the white hat SEO and it is approved by the search engine. Websites that follow white hat SEO can get ranked well in Google and its search results while they remain there for a long time. However there are websites that do not follow the guidelines and perform unethical SEO activities and they follow black hat SEO Activities. Such SEO activities can make your website rank well for a while but they cannot last for long and they eventually get banned from the search engine permanently or temporarily. It is best to follow guidelines given by a search engine to maintain a good position and ranking for a long time.

Here are some of the Reasons why Google would ban your website. (Penalty attracting SEO activities): -
There are numerous guidelines that help you improve your websites ranking and if you follow the guideline set by the search engine your website will be just fine. However there many reasons that your website could attract penalty or even get banned. Here are the some of the SEO activities that you should always avoid.

Bad neighborhood – If your website’s IP address shows that it is located in a bad neighborhood where there are other websites with adult content and other types of unethical content, it attracts penalty from the search engine and you could possibly get banned.

Mini-nets – Mini-nets are a network of websites and blogs that are built only for one purpose which is to help and support one website by giving it back links.

Duplicate content – Duplicate content refers to copying down content of a different website and posting it as your own content on your website. Duplicate or similar content also means taking content from a website and making a few small changes to it and posting it to your website.

Cloaking – Cloaking is a black hat SEO activity in which the webmaster shows the search engine content while it shows the user a completely different content.

Hidden text or links – In this, the webmaster keeps keywords or links in the content but it has the same color as the background which remains hidden from the visitors.

Keyword spam and keyword stuffing – This is one of the black hat SEO Activities that is most likely to get you banned. Keyword stuffing refers to repeat the main keyword in the content too many times to make sure the search engine knows what the article is about.

Doorway pages – Doorway Pages are another black hat SEO activity which involves redirecting a page to another. This is generally done to pages with keyword stuffing and useless content.

Redirect pages – Redirect Page is quite similar to doorway page. Generally keyword stuffed pages with no actual content are redirected to another page. So in a way these pages fool the users by showing up in the search results but once they are clicked they are redirected to another page which is completely irrelevant to what the user was looking for.

Buying links – Buying links is to pay a website in order to get a backlink from it. This is considered as black hat SEO.

Code Swapping – Code Swapping refers to keeping an SEO friendly code content ratio for your website’s page rank but changing it after it’s been crawled by a search engine. This is a temporary method and after the search engines revisit the website, it will see the changes and give you penalties.

Link farms – Link farms, also known as network of sites that are interlinked to each other and have no benefit for the user. Their only purpose is to boost the popularity and ranking of the sites are known as link farms. They are used to increase the Google Page Rank of a website.

SEO Methods
On-Page-Optimization – In order to get good ranking, a website must be “search engine friendly”. Search engine friendly is a term which describes a websites design, navigations, content management system, image search optimization and other elements which are all a part of On-Page-Optimization. There are numerous factors involved in creating a SEO friendly website and they should be all taken into consideration.
HTML – Use Title Tag, description and keyword tags for all your articles.  It is also important to properly use heading tags for your article. You should know that the Heading of your article should include the most important keyword in your content.

Navigation – Navigation bar icons are generally arranged on top of a web page or on the side and they direct users as well as search engine’s spiders thorough the website. The navigation system of a website is very important as it can get visitors to go deep inside a website. A SEO friendly Navigation system should be in a way that the most important pages of the website are only one or maximum two clicks away from the home page.

Content management system – Content management System or CMS is a system which allows a website owner to publish, edit and modify his/her content from a central page. CMS are programs or software such as WordPress, concrete5, ExpressionEngine, Textpattern, Joomla! Etc.

Image Search Optimization – It is important to maintain images in the content of a website. You can utilize images for SEO activities by use of Alt tag. People who are disabled or blind use page readers to browse the web. These page readers cannot read images unless they have been captioned by use of Alt tag in HTML coding. You can also get page views through images but only if the image consists of the right caption, URL and title. The title of the image must be same as the keyword used in the content. Use of Alt tag is also quite necessary when you put up an Image on your website.

Code content ratio – Code content ratio refers to ratio of amount of coding comparing to content of a website. The more the content of a website the better the ranking is.

Keyword density – This refers to the occurrence of a particular keyword on a webpage. The more the keyword appears, the more the weight the search engines assigns to that particular keyword.

Canonicalization – Canonicalization is basically the process of specifying parent pages from the rest of the pages. Let me explain in a simpler language; When you are browsing a website you go through the menu bar and different categories and find a page that you have been looking for. When you find the page you want to read through a websites navigation system rather than by directly entering the page’s Parent URL you will find that there is something different about the page’s URL. For example: -

  • Parent URL:
  • Through navigation system: p=1; I = 10

For a user there is no difference between the two as the content of the pages are one and the same but as for a search engine these are two different URLs while they have the same content.  This attracts penalty from the search engine due to duplicate content. In order to avoid such unnecessary penalty from the Search engine one has to specify the parent page. Here is how: -
<rel type=”canonical” href=””/>

Prevent Crawling – In order to avoid unwanted content in the search indexes, you can block certain search engines not to crawl certain files by using the standard robots.txt or .htaccess. Let’s explain it in a simpler language; when search engines that do not bring any traffic or benefit index your website, they use up your server bandwidth which you are charged for. This is unnecessary and unbeneficial for your website and that is why you should block Search Engines that are not beneficial to your website. For example; if you are based in United States, then you do not need a Chinese search engine crawling your website. It is best to block it. Here is how: -

  • By robots.txt –
  1. 1.       Block all web crawlers from all content

User-agent: *
Disallow: /

  1. 2.        Block a specific web crawler from a specific folder

User-agent: BotName
Disallow: /foldername/
E.G: -
User-agent: Googlebot
Disallow: /articles/

  1. 3.       Block a specific web crawler from a specific web page

User-agent: Googlebot
Disallow: /article/blocked-this-page.html

  1. 4.        Allow a specific web crawler to visit a specific web page

User-agent: *
Disallow: /article/seo-techniques.html
User-agent: Googlebot
Allow: /article/seo-techniques.html

  1. 5.       Sitemap Parameter – You can also guide bot for sitemap location on your server.

User-agent: *

  1. 6.        To remove a specific image from Google Images, add the following:

User-agent: Googlebot-Image
Disallow: /images/dogs.jpg

  1. 7.        To remove all images on your site from Google Images:

User-agent: Googlebot-Image
Disallow: /

  1. 8.       To block files of a specific file type (for example, .gif), use the following:

User-agent: Googlebot
Disallow: /*.gif$

  • By .htaccess –

Redirecting non-www to www

RewriteEngine On
RewriteCond %{HTTP_HOST} !^www.
RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [R=301,L]

Redirecting www to non-www
RewriteEngine On
RewriteCond %{HTTP_HOST} !^$ [NC]
RewriteRule ^(.*)$$1 [R=301,L]


The first line sets a condition: only if the condition is true, the second line will be processed. The condition could be ‘translated’ to: “if the host name doesn’t start with www.”. The regular expression !^www. means this:

! = not
^ = start
. = . (the backslash is the escape character, because dots have a special meaning in regular expressions, and therefore must be escaped)

So !^www. means “doesn’t start with www.”.

The second line is the actual rewrite rule: again it uses regular expressions to match certain urls, and then rewrites them to something else. The first part is the regular expression:


This means: anything! You already know the ^ sign. The (.*) bit means zero or more characters (the dot means any character, the asterisk means zero or more). The final $ means ‘end’.

Then comes the bit that says how to rewrite the url:
 http://www.%{HTTP_HOST}/$1 [R=301,L]
 %{HTTP_HOST} will be replaced by the host name (i.e.
$1 references whatever was matched in the regular expression between the brackets, which in this case is everything.
The [R=301,L] means “inform the user agent that this is a permanent redirect (HTTP 301 code), and don’t process any more rewrite rules (if there were any after this one).

Interlinking – Interlinking refers cross linking pages of the website to each other. For example you are writing an article about SUVs. In this article you will mention BMW X6 and you already have an article about BMW X6. You can link the article about SUVs to BMW X6 since the topics are related and relevant.

Keyword and Competition Research – You should always remember to give relevant and reliable information in the content of your website. You can research about the most frequently searched keywords about a topic and used them in your content. You should also check the competition that you will be facing for that particular keyword from other similar websites.

Presentation – How you present your images and content to the readers are also important factors. Use of bolting, paragraphing etc contributes to your on-page-seo activities and increasing your website’s prominence.

Sitemap – Sitemap is one of the important factors of SEO. There are numerous tools available online which will generate your website’s Sitemap in XML, HTML, ROR and .GZ form. After Sitemap has been generated you can upload it to your server and make it available for the search engine to read.
Broken Link 

Off-Page-Optimization -

Off-Page Optimization refers to optimization of your website through sources and tools on the web rather on your actual website. Activities such as directory submission, back-linking etc.

Getting Indexed – Getting indexed in search engines is the first step in SEO activities. Before even considering Rankings, you need get your website indexed in the main search engines such as Google, Bing and Yahoo. When a website is indexed in a search engine it appears on the search results of that particular search engine. Before bloggers had to wait for quite a long time to get their websites indexed by main search engines such as Google but now it can be done in a few days. Here is how to get your website indexed by Google: -

  1. Complete your website and make sure that it’s ready.
  2. Use keywords related to your website content. You can optimize your website for keywords by using the main keywords in file name of each page, Meta tags, heading of the page and in first paragraph.  Use the related keyword in your content throughout the page.
  3. Create a sitemap and upload it to the website root directory.
  4. Log in to Google Webmasters Support Tools and add your Website’s URL as well as site map URL in the provided fields.

 Link building –
Social Bookmarking
 Social Bookmarking is a method of organizing and keeping bookmarks of websites for internet users but webmasters use it for SEO. One can submit the website page URL to different social bookmarking websites and get backlinks. However this is not a very effective method of SEO but it contributes to an extent. Some of the most well known social bookmarking sites are as follows: -

  • Digg
  • StumbleUpon
  • Reddit
  • BuzzFeed
  • Delicious
  • Tweetmeme
  • FARK
  • Slashdot
  • Friendfeed
  • Clipmarks
  • Newsvine
  • Diigo
  • DZone

Directory submission
 Directory Submission is quite similar to bookmarking in a way that you can submit your website’s URL. But a Directory is different from a bookmarking site and one backlink from a Directory is much more valuable than one from a social bookmarking website for SEO.
By generating widgets or building useful tools and hosting them on your website you can get backlinks from the websites that use your widget.
Article submission
Review writing and contributed articles are a part of article submission. There are websites in which you can submit articles to as a guest writer and link it to your own website.
Research and Survey
 You can do a thorough research and survey on a particular topic and create a form of infographic with the result of the survey. This infographic can be provided to other websites for free while they can give you a link from their website page.
RSS newsfeed
You can create an RSS newsfeed on your website which updates those who have subscribed for your website regularly. This way you can get frequent and regular visits.
Social media pages
Social Media pages are pages that you can create to promote your website on a social networking website such as facebook, twitter, Pinterest etc.
Create Wikipedia page
You can also create a Wikipedia page for your business by writing an article about it and submitting it to Wikipedia.

Source: Plunto